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Introducing the BAV Graphic Novel

Issue 1 of the BAV Graphic Novel is now available to create for any brand and in any country....

Announcing A Powerful New Role for Physical Retail – the Store as a Medium

January 16, 2022

Announcing A Powerful New Role for Physical Retail – the Store as a Medium

The next retail revolution spins on a central point: stores will be powerful tools for communication.  We call it...

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Join us for our regional BAV Surgeries on Wednesday 1st December

November 29, 2021

Join us for our regional BAV Surgeries on Wednesday 1st December

The ways that BAV can help you better understand brands, brands in culture, consumers and the global marketplace are...

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11 killer lessons from 11.11 2021 that every marketer across the world should understand

November 24, 2021

11 killer lessons from 11.11 2021 that every marketer across the world should understand

The 2021 Alibaba 11.11 Global Shopping Festival broke many records, was packed with innovations, and challenged preconceptions. Over the...

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Covering the biggest shopping festival in the world

November 9, 2021

Covering the biggest shopping festival in the world

To discover the latest developments in all things retail, we must look to China, where ideas and innovations are...

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Join us for our regional BAV Surgeries on Wednesday 13th October

October 8, 2021

Join us for our regional BAV Surgeries on Wednesday 13th October

The ways that BAV can help you better understand brands, brands in culture, consumers and the global marketplace are...

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Everything you wanted to know about BAV…but were afraid to ask

September 7, 2021

Everything you wanted to know about BAV…but were afraid to ask

The ways that BAV can help you better understand brands, brands in culture, consumers and the global marketplace are...

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BAV releases Love+ exploring retailer love around the globe

September 7, 2021

BAV releases Love+ exploring retailer love around the globe

Through unique data and powerful insights, BAV is excited to  present BAV’s Love+ Metric, a deeper look at the...

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Welcome to BAV Manic Monday

September 6, 2021

Welcome to BAV Manic Monday

This isn’t just another Manic Monday courtesy of the Bangles – this is a very special Monday. The day...

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Visual AI the Next Frontier of E-Commerce

July 21, 2021

Visual AI the Next Frontier of E-Commerce

This new study from BAV@WPP & visual AI specialists Syte, examines how this layer of technology can help e-commerce...

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Introducing Brain Sparks from BAV

June 28, 2021

Introducing Brain Sparks from BAV

An insight, a surprising fact or just a flash of inspiration to challenge, stimulate and sometimes just amuse you....

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    Welcome to BAV, the longest-running and largest consumer study of brands and brand equity in the world.

    It has been part of the WPP family since 2000, and has grown to contain 14 billion data points covering 50 countries and some 57,000 brands, both big and small.

    BAV replaces BrandZ as the WPP brand analytics tool, and is freely available to all WPP companies and colleagues across the world, helping us to power our creativity with the industry’s best data and insights.

    It has impressive academic credentials, having been developed with partners at Columbia Business School, MIT, Dartmouth and the University of Washington, and it now works with leading institutions including London Business School, Wharton Business School and the University of California.

    Over the coming months you will see many new developments and additional services from BAV – all focused on helping you grow your business, develop client relationships, and support new data-driven strategies.