BAV is the largest, most comprehensive brand analytics platform in the world

Welcome to BAV, the longest-running and largest consumer study of brands and brand equity in the world.

It has been running continuously since 1993, been a part of the WPP family since 2000, and has grown to contain over 16 billion data points covering 52 markets and some 63,000 brands, both big and small.

BAV is freely available to all WPP agencies and colleagues across the world, helping us to power our creativity with the industry’s best data and insights.

It has impressive academic credentials, having been developed with partners at Columbia Business School, MIT, Dartmouth and the University of Washington, and it now works with leading institutions including London Business School, Wharton Business School and the University of California.