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Introducing Brain Sparks from BAV

An insight, a surprising fact or just a flash of inspiration to challenge, stimulate and sometimes just amuse you....
New ways of accessing BAV data

June 15, 2021

New ways of accessing BAV data

This week sees the launch of many new ways you can access BAV Insights. More tools, more ways to...

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Join us to travel the world

May 10, 2021

Join us to travel the world

The WPP BAV Best Countries study measures perceptions of countries across the world. Tracking the impressions & opinions of...

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Launching the new Best Countries 2021 Report

April 13, 2021

Launching the new Best Countries 2021 Report

The sixth annual Best Countries report reveals the importance of social justice as a global ambition, the unexpected societal...

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Dates with Destiny

February 11, 2021

Dates with Destiny

Dates With Destiny explores how brands can win consumers and sales at China’s shopping mega-festivals. Alibaba Singles’ Day on 11.11,...

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Do you hear what I hear?

February 11, 2021

Do you hear what I hear?

In this piece, David Roth, chairman of BAV Group, examines why brands have a crucial role to play in...

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Welcome to BAV, the longest-running and largest consumer study of brands and brand equity in the world.

It has been part of the WPP family since 2000, and has grown to contain 14 billion data points covering 50 countries and some 57,000 brands, both big and small.

BAV replaces BrandZ as the WPP brand analytics tool, and is freely available to all WPP companies and colleagues across the world, helping us to power our creativity with the industry’s best data and insights.

It has impressive academic credentials, having been developed with partners at Columbia Business School, MIT, Dartmouth and the University of Washington, and it now works with leading institutions including London Business School, Wharton Business School and the University of California.

Over the coming months you will see many new developments and additional services from BAV – all focused on helping you grow your business, develop client relationships, and support new data-driven strategies.