Brand Architecture

A powerful brand whose voice is out of tune with its parent company can wreak havoc.
Managing a portfolio of strong brands and sub brands requires both helicopter vision and a keen understanding of brand and parent company dynamics. BAV will help you understand the brand interplay and sometime conflicting signals within a parent company ecosystem.
With our insights you’ll be able to develop strategies that bring synergy and purpose between the parent company, brands, sub brands and all communications.

Discover what BAV can do for you

The wealth of BAV data means our solutions are flexible and nimble. Contact us to discuss any solutions BAV can offer on an ad-hoc basis.