Brand positioning study
This study focuses purely on a brand’s positioning (or, of course, its repositioning) and precisely where it sits within a specific category, sector or culture.
Monitoring competitive dynamics and the white space around the brand, the study will evaluate a brand’s meaning and its resonance with consumers. The insights you need to develop the most powerful strategy to move the brand to its ideal positioning.
Positioning is a key tool in marketing a brand. Get it spot on and you build equity, consumer passion and advocacy.
Discover what BAV can do for you
The wealth of BAV data means our solutions are flexible and nimble. Contact us to discuss any solutions BAV can offer on an ad-hoc basis.