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World retail congress 2022

Watch David Roth, as he exchanges ideas and discusses hot topics with industry leaders in the retail world, recorded at and in conjunction with the World Retail Congress, Rome 2022.

THE NEW DEAL – RE-EVALUATING VALUE IN EXTRAORDINARY TIMES

In the current climate, with pressure coming at businesses and consumers from all directions, it has become increasingly clear to me that brands must now put value at the heart of what they do.

Introducing the Graphic Novel

BAV’s series of Graphic novels are delightfully illustrated, rich in charm and colour and custom-written to the brand of your choice.

Store as a Medium

Reinventing real-world retail, tapping the $100 billing in-store media opportunity.

Insights from BAV

Inspiration, knowledge and insights and thought leadership from BAV

Where Brands meet Culture

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    Welcome to BAV, the longest-running and largest consumer study of brands and brand equity in the world.

    It has been part of the WPP family since 2000, and has grown to contain 14 billion data points covering 50 countries and some 57,000 brands, both big and small.

    BAV replaces BrandZ as the WPP brand analytics tool, and is freely available to all WPP companies and colleagues across the world, helping us to power our creativity with the industry’s best data and insights.

    It has impressive academic credentials, having been developed with partners at Columbia Business School, MIT, Dartmouth and the University of Washington, and it now works with leading institutions including London Business School, Wharton Business School and the University of California.

    Over the coming months you will see many new developments and additional services from BAV – all focused on helping you grow your business, develop client relationships, and support new data-driven strategies.