WPP Colleagues area

WPP colleagues can log in to access The Academy, The Fount and additional tools and insights from WPP BAV.

Best Countries 2023/4

The annual WPP BAV Best Countries Study measures the global perceptions of countries and how those perceptions drive GDP growth, trade, travel and foreign investment.

Most Influential Retail Brands 2023

Learn why it pays to be Influential – and to be Influential in as many ways as possible.

the Graphic Novel

BAV’s series of Graphic novels are delightfully illustrated, rich in charm and colour and custom-written to the brand of your choice.

WPP BAV’s Super CX

Customer Experience (CX) is where brands delight or disappoint the customer – and then fly or fail as a result.

Consumer Packaged Goods

Being fully informed on the ever-changing world of Food and Beverage is critical for anyone associated with the sector.

Prime opportunities

Global analysis on Amazon Prime Day 2023, and implications for the holiday shopping season and beyond.

10 Killer lessons

From the World Retail Congress 2023.

History of retail in 100 Objects

Download our virtual experience. Visit the World Retail Congress Hall of Fame, the Intel Innovation room & hear from industry leaders.


Re-evaluating value in extraordinary times.


The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK.

Follow the sun

Hosted by our WPP company colleagues on the ground, discover the reality behind global perceptions of their markets.

The store as a medium

Reinventing real-world retail, tapping the $100 billing in-store media opportunity.

Insights from BAV

Inspiration, insights and thought leadership from BAV.