BAV in two minutes
An introductory video to BAV
Welcome to BAV
BAV data and insights are available to all WPP companies and colleagues across the world
BAV Brand Insight Reports
Create insightful brand-specific reports from BAV data, such as Brand Equity and Personality, for your clients and new business.
Get the very best out of BAV with the BAV Academy
Learn how BAV measures brands and creates valuable insights. In English, Spanish, French, Italian and Chinese
BAV ThoughT Leadership
Do you hear what I hear?
Why brands have a crucial role to play in our voice-activated digital future
BAV Thought Leadership
Dates with Destiny: A deep-dive into ecommerce in China
How brands can win consumers and sales at China’s shopping mega festivals
The Fount: Your Access To BAV Data
Access raw BAV data and create insightful visualisations.
Webinars
Join us for BAV webinars and recordings
BAV Group
From brand consultancy to valuations, learn more about what the BAV Group has to offer
The History of Retail Virtual Experience
Enter a remarkable virtual world and learn about the History of Retail in 100 Objects, in collaboration with Intel. Available on PC, Mac, iOS and Android
BAV Best Countries 2021
Rankings, overviews, analysis and insights on the 78 countries in the BAV Best Countries study
Coming Soon
100 Brands That Have Changed the World
From the Silk Road to Venice. Learn about the 100 brands that have changed the world and what it takes to build iconic brands
BAV Stocks Watch Live
Keep up-to-date on brand news and see how BAV leadership brands outperform the market and drive superior shareholder returns
Need Help?
Meet the BAV team around the world who can help you make the most of BAV
Frequently Asked Questions about BAV@WPP
BAV is the largest, most comprehensive brand analytics platform in the world
1993
The first BAV study
50
Markets around the globe
14,000,000,000
Data points
57,000
Brands studied globally
1,900,000
People interviewed worldwide
1,000+
Categories