WPP Colleagues area
WPP colleagues can log in to access The Academy, The Fount and additional tools and insights from WPP BAV.
DISCOVERING OLYMPICS MEDAL SUCCESS
What country attributes equates to medal success?
World retail congress 2024
Watch interviews from the World Retail Congress 2024 on the ever-fascinating and ever-changing world of retail around the globe.
rebranding cancer
As with consumer brands, the ‘brand’ of condition or event influences us. When the condition is cancer, there is a perception gap to address.
BRAND ARCHETYPES
Discover where a brand sits in its competitive set and, more broadly, in culture – and where its opportunities lie.
Solving the great digital dilemma
Discover how combining brand building and performance marketing is the new superpower.
Most Influential Retail Brands 2024
Learn why it pays to be Influential – and to be Influential in as many ways as possible.
as a Brand, What type of leader are you?
Learn how BAV@WPP can help you define and articulate your unique value proposition as a Leader.
the Graphic Novel
BAV’s series of Graphic novels are delightfully illustrated, rich in charm and colour and custom-written to the brand of your choice.
Best Countries 2023/4
The annual WPP BAV Best Countries Study measures the global perceptions of countries and how those perceptions drive GDP growth, trade, travel and foreign investment.
Prime opportunities
Global analysis on Amazon Prime Day 2023, and implications for the holiday shopping season and beyond.
WPP BAV’s Super CX
Customer Experience (CX) is where brands delight or disappoint the customer – and then fly or fail as a result.
Consumer Packaged Goods
Being fully informed on the ever-changing world of Food and Beverage is critical for anyone associated with the sector.
History of retail in 100 Objects
Download our virtual experience. Visit the World Retail Congress Hall of Fame, the Intel Innovation room & hear from industry leaders.
WPP’S CONSUMER EQUALITY EQUATION REPORT
The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK.
10 Killer lessons
From the World Retail Congress 2023.
THE NEW DEAL
Re-evaluating value in extraordinary times.
The store as a medium
Reinventing real-world retail, tapping the $100 billing in-store media opportunity.
Insights from BAV
Inspiration, insights and thought leadership from BAV.