May 28, 2025
Killer Lessons from WRC 2025
When senior retail leaders from around the world gather in one place, the result is always a dynamic exchange…
The largest brand analytics
platform in the world
BAV helps brands understand themselves, their competitors and global market forces in order to remain strong and continue growing.
Disruption
Analytics, insights and actions for Brand Growth in a period of global turbulence.
Best Countries
The annual WPP BAV Best Countries Study measures global perceptions of countries and how they drive GDP growth, trade, travel and foreign investment.
Solving the great digital dilemma
Discover how combining brand building and performance marketing is the new superpower.
The most influential retail brands
Exerting Influence through emotional connections is the antidote to price-cutting.
Latest from BAV
December 5, 2024
Holiday Wrap 2024
Global analysis of results of the world’s biggest shopping events, from 11.11 (Singles Day) to Black Friday and beyond….
November 4, 2024
BAV Pop-up Shop at Sea Containers on November 20
On November 20th we’ll be bringing you a unique opportunity to understand, use and benefit from the transformative power of…
1993
The first BAV study
53
Markets around the globe
16,000,000,000
Data points
67,000
Brands studied globally
2,500,000
People interviewed worldwide
1,000+
Categories
