The largest brand analytics
platform in the world

BAV helps brands understand themselves, their competitors and global market forces in order to remain strong and continue growing.

Best Countries

The annual WPP BAV Best Countries Study measures global perceptions of countries and how they drive GDP growth, trade, travel and foreign investment.

Solving the great digital dilemma

Discover how combining brand building and performance marketing is the new superpower.

Rebranding Cancer

As with consumer brands, the ‘brand’ of condition or event influences us. When the condition is cancer, there is a perception gap to address.

The most influential retail brands

Exerting Influence through emotional connections is the antidote to price-cutting.

Building strong brands

Take a look at our a range of offers and services that will provide you with the firepower to build and grow your brand.

Learn more

Be inspired

Inspiration, knowledge and insights and thought leadership from BAV and over 30 years of worldwide brand data.

To the BAV Academy

WPP Colleagues Area

WPP colleagues can log in to access The Academy, The Fount and additional tools and insights from WPP BAV.

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Latest from BAV

1993

The first BAV study

53

Markets around the globe

16,000,000,000

Data points

67,000

Brands studied globally

2,500,000

People interviewed worldwide

1,000+

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