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Covering the biggest shopping festival in the world

To discover the latest developments in all things retail, we must look to China, where ideas and innovations are...

Join us for our regional BAV Surgeries on Wednesday 13th October

October 8, 2021

Join us for our regional BAV Surgeries on Wednesday 13th October

The ways that BAV can help you better understand brands, brands in culture, consumers and the global marketplace are...

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Everything you wanted to know about BAV…but were afraid to ask

September 7, 2021

Everything you wanted to know about BAV…but were afraid to ask

The ways that BAV can help you better understand brands, brands in culture, consumers and the global marketplace are...

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BAV releases Love+ exploring retailer love around the globe

September 7, 2021

BAV releases Love+ exploring retailer love around the globe

Through unique data and powerful insights, BAV is excited to  present BAV’s Love+ Metric, a deeper look at the...

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Welcome to BAV Manic Monday

September 6, 2021

Welcome to BAV Manic Monday

This isn’t just another Manic Monday courtesy of the Bangles – this is a very special Monday. The day...

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Visual AI the Next Frontier of E-Commerce

July 21, 2021

Visual AI the Next Frontier of E-Commerce

This new study from BAV@WPP & visual AI specialists Syte, examines how this layer of technology can help e-commerce...

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Introducing Brain Sparks from BAV

June 28, 2021

Introducing Brain Sparks from BAV

An insight, a surprising fact or just a flash of inspiration to challenge, stimulate and sometimes just amuse you....

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New ways of accessing BAV data

June 15, 2021

New ways of accessing BAV data

This week sees the launch of many new ways you can access BAV Insights. More tools, more ways to...

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Join us to travel the world

May 10, 2021

Join us to travel the world

The WPP BAV Best Countries study measures perceptions of countries across the world. Tracking the impressions & opinions of...

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Launching the new Best Countries 2021 Report

April 13, 2021

Launching the new Best Countries 2021 Report

The sixth annual Best Countries report reveals the importance of social justice as a global ambition, the unexpected societal...

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Dates with Destiny

February 11, 2021

Dates with Destiny

Dates With Destiny explores how brands can win consumers and sales at China’s shopping mega-festivals. Alibaba Singles’ Day on 11.11,...

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BAV@WPP

BAV is a product of WPP.

What we do

  • Brand Architecture
  • Brand Elasticity
  • Brand Equity Analysis
  • Brand Partnerships
  • Brand Positioning Study
  • Brand Valuation

BAV Tools & Apps

  • BAV Academy
  • The Fount
  • BAV Futures

Need Help?

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  • What We Do
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  • Learning BAV
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Request a Graphic Novel

Please let us know what brand you are interested in a Graphic Novel for and we’ll send one over to you shortly.

The wealth of BAV data means our solutions are flexible and nimble. Contact us to discuss any solutions BAV can offer on an ad-hoc basis.

Name

Welcome to BAV, the longest-running and largest consumer study of brands and brand equity in the world.

It has been part of the WPP family since 2000, and has grown to contain 14 billion data points covering 50 countries and some 57,000 brands, both big and small.

BAV replaces BrandZ as the WPP brand analytics tool, and is freely available to all WPP companies and colleagues across the world, helping us to power our creativity with the industry’s best data and insights.

It has impressive academic credentials, having been developed with partners at Columbia Business School, MIT, Dartmouth and the University of Washington, and it now works with leading institutions including London Business School, Wharton Business School and the University of California.

Over the coming months you will see many new developments and additional services from BAV – all focused on helping you grow your business, develop client relationships, and support new data-driven strategies.