Skip to content

What We Do
Data & Analysis
Learning BAV
Insights
About
News
Calendar
Login
Access data
Logout

What bav can do for you

The tectonic plates of the world are changing, almost daily. Now, more than ever, businesses and brands need to understand themselves, their competitors and global market forces in order to remain strong and continue growing. That’s where BAV can help.

Take a look at our a range of offers and services that will provide you with the firepower to build your business.

Brand Equity Analysis

How healthy is your brand?

Brand positioning

Where does your brand sit in a category?

Brand Partnerships

How do you find the right partner?

Brand Architecture

How do you create synergy between brands?

Brand elasticity

How far can your brand stretch?

Audience synergy

So how do you capture the hearts and minds of your different target audiences?

BRAND VALUATION

What is the dollar value of your brand strength?

SnapBAV

Need a unique insight?

BAV is a product of WPP.

What we do

Brand Architecture
Brand Elasticity
Brand Equity Analysis
Brand Partnerships
Brand Positioning Study
Brand Valuation

BAV Tools & Apps

BAV Academy
The Fount
BAV Futures

Need Help?

FAQ
Support

What We Do
Data & Analysis
Learning BAV
Insights
About
News
Calendar
Login
Access data
Logout

Request a Graphic Novel

Please let us know what brand you are interested in a Graphic Novel for and we’ll send one over to you shortly.

The wealth of BAV data means our solutions are flexible and nimble. Contact us to discuss any solutions BAV can offer on an ad-hoc basis.

Name

First Last

Company

E-mail

Comments

CAPTCHA

Welcome to BAV, the longest-running and largest consumer study of brands and brand equity in the world.

It has been part of the WPP family since 2000, and has grown to contain 14 billion data points covering 50 countries and some 57,000 brands, both big and small.

BAV replaces BrandZ as the WPP brand analytics tool, and is freely available to all WPP companies and colleagues across the world, helping us to power our creativity with the industry’s best data and insights.

It has impressive academic credentials, having been developed with partners at Columbia Business School, MIT, Dartmouth and the University of Washington, and it now works with leading institutions including London Business School, Wharton Business School and the University of California.

Over the coming months you will see many new developments and additional services from BAV – all focused on helping you grow your business, develop client relationships, and support new data-driven strategies.