APAS is the largest food and beverage event in the Americas, and the largest supermarket fair in the world. WPP BAV took to the stage in Brazil to discuss Brand Influence with the 150,000 attendees.
Influence drives consumer loyalty and shareholder value – discover more about what this means for retail brands.
April 26, 2024
The World Retail Congress 2024 returned in Paris, hosting over 800 retail leaders for 3 days of networking, learning...
December 5, 2024
Global analysis of results of the world’s biggest shopping events, from 11.11 (Singles Day) to Black Friday and beyond....
May 15, 2024
APAS is the largest food and beverage event in the Americas, and the largest supermarket fair in the world....
Welcome to BAV, the longest-running and largest consumer study of brands and brand equity in the world.
It has been part of the WPP family since 2000, and has grown to contain 14 billion data points covering 50 countries and some 57,000 brands, both big and small.
BAV replaces BrandZ as the WPP brand analytics tool, and is freely available to all WPP companies and colleagues across the world, helping us to power our creativity with the industry’s best data and insights.
It has impressive academic credentials, having been developed with partners at Columbia Business School, MIT, Dartmouth and the University of Washington, and it now works with leading institutions including London Business School, Wharton Business School and the University of California.
Over the coming months you will see many new developments and additional services from BAV – all focused on helping you grow your business, develop client relationships, and support new data-driven strategies.