Brand Elasticity

How far can your brand stretch?  What will and won’t consumers accept when it comes to a brand entering a new category?
Mega brand owners have made expensive mistakes over the years where the stretch has been just too great, where a new sub brand has been perceived as just too ‘off brand’.
BAV can help identify new categories that have great growth potential for a brand. Where a brand’s values can be transported and made the most of without fear of consumer rejection.

Discover what BAV can do for you

The wealth of BAV data means our solutions are flexible and nimble. Contact us to discuss any solutions BAV can offer on an ad-hoc basis.