Brand Elasticity

How far can your brand stretch?  What will and won’t consumers accept when it comes to a brand entering a new category?
 
Mega brand owners have made expensive mistakes over the years where the stretch has been just too great, where a new sub brand has been perceived as just too ‘off brand’.
 
BAV can help identify new categories that have great growth potential for a brand. Where a brand’s values can be transported and made the most of without fear of consumer rejection.