Insights

Inspiration, knowledge and insights and thought leadership from BAV.

Most Influential Retail Brands

Influence matters, particularly to retail brands, because, in times like this, exerting Influence through emotional connections is the antidote to the alternative: price-cutting. Learn why it pays to be Influential – and to be Influential in as many ways as possible.

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Holiday Wrap 2024

Data and analysis from this year’s holiday season

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Brand & performance

Long-term strategy versus short-term gain… why not both?

discovering olympics medal success

What country attributes equates to medal success?

rebranding cancer

Along with consumer brands, the ‘brand’ of condition or event influences us. When the condition is cancer, there is a perception gap to address.

World retail congress 2024

Watch interviews from the World Retail Congress 2024 on the ever-fascinating and ever-changing world of retail around the globe.

The charge of the challenger brands

BAV® learning from brands that have disrupted.

Lunar new year

Celebrating the Year of the Dragon.

Solving the great digital dilemma

Discover how combining brand building and performance marketing is the new superpower.

Amazon Prime Day 2023

Global analysis on Amazon Prime Day 2023, and implications for the holiday shopping season and beyond.

Brand Partnerships

Brands are like us. They have their own personalities, attributes and images. And, like us, what might look like a great partnership on paper might not click.

Consumer packaged goods

Being fully informed on the ever-changing world of Food and Beverage is critical for anyone associated with the sector.

World Retail Congress

10 Killer lessons from the World Retail Congress 2023.

CONSUMER EQUALITY EQUATION REPORT

The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK.

11.11 2022 Insights Series

Interviews with key Alibaba leaders, strategic observations of the key 2022 trends and contextual insights to understand China retail.

Earth day

Celebrating our planet and the efforts brands are making to take care of it.

BAV Metaverse

Showcasing BAV’s innovations, services, programs and data in ways that will take your breath away: and make you rub your eyes in wonder.

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Most Loved Retailers

Uncover the different kinds of love that retailers should inspire in consumers and why one kind of love is not enough.

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Women’s History Month

Celebrating the unique perceptions of women-led brands.

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The New Deal

Re-evaluating value in extraordinary times

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Brain Sparks

A weekly flash of inspiration from BAV Insights

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Store as a Medium

Reinventing real-world retail, tapping the $100 billing in-store media opportunity.

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World Retail Congress 2022

Interviews with industry leaders.

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11.11 Global Shopping Festival

Learn from the festival and how to implement in other markets across the globe.

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Do you hear what I hear?

Why brands have a crucial role to play in our voice-activated digital future.

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The History of Retail Virtual Experience

Visit the 100 objects on display – from the Abacus to Alexa and listen to in-depth interviews with industry leading Hall of Famers.

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Dates with Destiny

Dive deep into the psychology of e-commerce in China and explores how, for many shoppers, spending is intensely focused on key dates during newly created “shopping festivals”.

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Super CX

Customer Experience (CX) is the outcome of every interaction a customer has with a brand. It includes the moment of usage: the product has to work, of course. Find out more here..

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