Skip to content

Data & Analysis
Learning BAV
Insights
About
News
Calendar

Insights

Inspiration, knowledge and insights and thought leadership from BAV.

The New Deal

Re-evaluating value in extraordinary times.

Brain Sparks

A weekly flash of inspiration from BAV Insights

Most Loved Retailers

Uncover the different kinds of love that retailers should inspire in consumers and why one kind of love is not enough.

Store as a Medium

Reinventing real-world retail, tapping the $100 billing in-store media opportunity.

Best Countries 2021

Measuring perceptions of countries across the world, tracking impressions & opinions of consumers, business leaders and opinion formers.

Never miss an insight

Subscribe to receive the latest insights from BAV in your inbox.

Name(Required)

First Name Last Name

Company(Required)

Email(Required)

11.11 Global Shopping Festival

Learn from the festival and how to implement in other markets across the globe.

Do you hear what I hear?

Why brands have a crucial role to play in our voice-activated digital future.

The History of Retail Virtual Experience

Visit the 100 objects on display – from the Abacus to Alexa and listen to in-depth interviews with industry leading Hall of Famers.

Dates with Destiny

Dive deep into the psychology of e-commerce in China and explores how, for many shoppers, spending is intensely focused on key dates during newly created “shopping festivals”.

Where Brands meet Culture

BAV Tools & Apps

Academy
The Fount
Stocks Watch Live

Need Help?

FAQ
Support

Data & Analysis
Learning BAV
Insights
About
News
Calendar

Welcome to BAV, the longest-running and largest consumer study of brands and brand equity in the world.

It has been part of the WPP family since 2000, and has grown to contain 14 billion data points covering 50 countries and some 57,000 brands, both big and small.

BAV replaces BrandZ as the WPP brand analytics tool, and is freely available to all WPP companies and colleagues across the world, helping us to power our creativity with the industry’s best data and insights.

It has impressive academic credentials, having been developed with partners at Columbia Business School, MIT, Dartmouth and the University of Washington, and it now works with leading institutions including London Business School, Wharton Business School and the University of California.

Over the coming months you will see many new developments and additional services from BAV – all focused on helping you grow your business, develop client relationships, and support new data-driven strategies.