Killer Lessons from WRC 2025
When senior retail leaders from around the world gather in one place, the result is always a dynamic exchange...
December 5, 2024
Holiday Wrap 2024
Global analysis of results of the world’s biggest shopping events, from 11.11 (Singles Day) to Black Friday and beyond....
November 4, 2024
BAV Pop-up Shop at Sea Containers on November 20
On November 20th we’ll be bringing you a unique opportunity to understand, use and benefit from the transformative power of...
October 30, 2024
Celebrate Diwali with BAV
Join David Roth and Divya Munjal as we look back at last year’s conversation where we uncovered the essence...
October 10, 2024
Just Launched: Best Countries 2024
The annual WPP BAV Best Countries study measures the global perceptions of countries and how those perceptions drive GDP...
May 29, 2024
BAV Credentials – Four decks to help you showcase BAV
Now available on the Fount; four versions of BAV credentials. You can edit and adapt any of them to...
May 15, 2024
APAS Show 2024
APAS is the largest food and beverage event in the Americas, and the largest supermarket fair in the world....
April 26, 2024
World Retail Congress 2024
The World Retail Congress 2024 returned in Paris, hosting over 800 retail leaders for 3 days of networking, learning...
April 18, 2024
Solving the Great Digital Dilemma
Launched at the World Retail Congress 2024 in Paris, our new report describes what we’ve always instinctively known –...
April 16, 2024
Best Countries 2023/4 Parliamentary Reception
On April 16 2024, we held the Best Countries 2024 Parliamentary Reception. Hosted by Sir Geoffrey Clifton-Brown, Member of...
February 21, 2024
Archetypes – reflecting the human face of a brand
Archetypes are the characters that reflect the human face of a brand. They’re a way of neatly and vividly...
