Global analysis of results of the world’s biggest shopping events, from 11.11 (Singles Day) to Black Friday and beyond.
11.11 (Single’s Day) and Black Friday are now blockbuster sales events worldwide. So, will they ring the registers again this year, or are shoppers suffering economic & festival fatigue?
Discover analysis from BAV and VMLY&R Commerce experts around the globe on both 11.11, and the Black Friday to Cyber Monday weekend. We’ll report on the results, identify the trends, and forecast the implications and opportunities for the rest of the holiday shopping season.
2023 Takeaways
Download the key takeaways our experts have collated for this year’s holiday season.
2023 Holiday by the Numbers
A visual recap of the key stats, themes and opportunities from the world’s biggest shopping events.
The World’s Most Influential Retail Brands
Learn why it pays to be Influential – and to be Influential in as many ways as possible.
Best Countries 2023/24
The annual WPP BAV Best Countries Study measures global perceptions of countries that drive GDP growth, trade, travel and foreign investment and directly affect brands born of specific countries.
RETAIL Insights
The History of Retail in 100 Objects Experience
Visit the 100 objects on display – from the Abacus to Alexa. Drop into the World Retail Congress Hall of Fame, the Intel Innovation room and listen to in-depth interviews with industry leading Hall of Famers.
Download and enjoy our extraordinary virtual experience app onto your smartphone (iOS and Android), Mac or PC.
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