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Best Countries 2022

The annual WPP BAV Best Countries Study measures global perceptions of countries impressions and perceptions that drive GDP growth, trade, travel and foreign investment and directly affect brands born of specific countries.

In these volatile and extraordinary times, this year’s study will deliver valuable insights for countries, their leaders, policy makers as well as national and international brands.

Think of the study as a who’s who of 85 nation brands.  Attributes like Quality of Life, Entrepreneurship, Social Purpose and Agility will all be examined to give us a better understanding on how nations are perceived around the world.

Watch the Launch Broadcast

Tune in and watch David Roth, Chairman BAV, and his guests discuss how global perceptions of countries drive trade, travel, and foreign investment.