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Best Countries 2023/4

The annual WPP BAV Best Countries Study measures global perceptions of countries that drive GDP growth, trade, travel and foreign investment and directly affect brands born of specific countries.

In these volatile and extraordinary times, this year’s study will deliver valuable insights for countries, their leaders, policy makers as well as national and international brands.

Think of the study as a who’s who of 87 nation brands. Attributes like Quality of Life, Entrepreneurship, Social Purpose and Agility will all be examined to give us a better understanding on how nations are perceived around the world.

Best Countries 2023/4 Parliamentary Reception

Hosted by Sir Geoffrey Clifton-Brown, Member of Parliament for the Cotswolds at the Houses of Parliament, London.

Watch the Launch Broadcast

Tune in and watch David Roth, Chairman BAV, and his guests discuss how global perceptions of countries drive trade, travel, and foreign investment.

How to download the app

Select your operating system below for links to download the Best Countries app.

Please make sure that you have your Wifi enabled. Or if you use 4G, that you are happy to use your data allowance for this application. Please note that all video and posters are streamed from the internet.

Please note you will need an internet connection.

Watch the Countdown