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Best Countries 2021

The WPP BAV Best Countries study measures perceptions of countries across the world, tracking impressions & opinions of consumers, business leaders and opinion formers. In extraordinary times, this year’s study has profound implications for countries, brands and policy makers.

Immerse yourself in a futuristic journey around the world to understand the perception of country brands, hear real insights into cultural and consumer shifts within countries from WPP experts, and understand how destination marketing is being tackled as the world looks towards the future.

Download and enjoy our extraordinary virtual experience app onto your smartphone (iOS and Android), Mac or PC.

How to download the app

Select your operating system below for links to download the Best Countries app.

Please make sure that you have your Wifi enabled. Or if you use 4G, that you are happy to use your data allowance for this application. Please note that all video and posters are streamed from the internet.

The iOS app is compatible with iPhone 6s or newer and requires iOS 13 or later. The Android app requires Android 9 (Pie) + to operate.

Please note you will need an internet connection.

After downloading, double-click the file to run the installer.

If a warning appears from Mac OS to say the source is an un-identified publisher, simply go to System Preferences, then Security & Privacy, and then select under ‘Allow Apps download From” and select “Open Anyway” This will then open up the install dialogue and please Open no cancel which is marked in blue.

The application is, by default, installed in your Applications Directory. You can easily access Diginar from Launchpad Icon on your toolbar to start.

The Diginar app is compatible with Mac OS Catalina 10.5 or later. It requires at least a 2.4 GHz Intel Core i5 processor, Intel Iris graphics card, 8 GB RAM and 2 GB free hard disk space. VLC media player is required to play videos.

The Diginar app is compatible with Windows 10 or later. It requires at least a Windows 3D graphics video card, 8 GB RAM and 2 GB free hard disk space. VLC media player is required to play videos.