The New Deal – Re-evaluating Value in Extraordinary TImes
In the current climate, with pressure coming at businesses and consumers from all directions, it has become increasingly clear to me that brands must now put value at the heart of what they do.
The Whitepaper
The pressure on consumers’ budgets is beginning to bite. And its intensity is only going to get worse.
What we see in front of us is nothing less than a seismic shift in the economic and behavioural landscape. And this means that every brand, from McDonald’s to Maserati, needs to rethink and frame the value proposition they offer their customers and how they communicate it – and they need to do this fast
The BAV Brand Worth Map
The new “BAV Brand Worth Map” has been created to unleash your brand value proposition.
You can look at your brand in isolation, against its competitors, as a portfolio of brands within a holding company and against the sector the brand competes with. The choice is yours.
