The BAV Brand Worth Map
The new “BAV Brand Worth Map” has been created to help you find the power to unleash your clients’ and new business prospects’ brand value proposition.
You can look at your brand in isolation, against its competitors, as a portfolio of brands within a holding company and against the sector the brand competes with. The choice is yours.
The pressure on consumers’ budgets is beginning to bite. And its intensity is only going to get worse.
What we see in front of us is nothing less than a seismic shift in the economic and behavioural landscape. And this means that every brand, from McDonald’s to Maserati, needs to rethink and frame the value proposition they offer their customers and how they communicate it – and they need to do this fast