The 2022 11.11 Global Shopping Festival has just ended. Billions of transactions with hundreds of millions of satisfied customers, making it the biggest shopping event on the planet, by far.
But 11.11 isn’t simply about scale and sales.
11.11 has evolved at China speed. It’s now about the latest advances in digital technology. It’s about bringing ever more sustainability to e-commerce. It’s about how Alibaba’s platforms help brands innovate and provide products for emerging categories in China and the rest of the world. And in 2022 it’s metamorphosised again as a driver of customer loyalty.
This year more than ever success has been driven by strategy. The impact of 11.11 travels across the world.
This is why we have created this WPP BAV 11.11 Insights Series housed on this resource site crammed with videos and podcasts.
Here you will find interviews with key Alibaba leaders, strategic observations of the key 2022 trends, contextual insights to understand China retail and links to our 2021 11.11 broadcasting, which still makes fascinating viewing.
Interview with Michael Evans, President of Alibaba Group
As the 11.11 Global Shopping Festival 2022 draws to its last sales period, join David Roth, WPP, in an interview with Michael Evans, President of Alibaba Group. They cover a range of topics from sustainable retail, to how 290,000 retailers and brands from right across the world participate in the 2022 festival and a lot more in between.
A European Perspective
Join David Roth, WPP, in an interview with Roland Palmer, General Manager, UK, Benelux & Nordics, Alibaba Group.
11.11 and Luxury
Join David Roth, WPP, in an interview with Janet Wang, VP of B2C Retail & General Manager of Tmall Luxury, Alibaba Group.
11.11 and KOLs
Mana Candice, one of China’s leading KOL talks to David Roth, WPP about the strategic importance of KOLs in China and reflecting on 11.11 2022. Part of the WPP BAV 11 11 2022 Insight Series
Dates with Destiny
Alibaba Singles’ Day on 11.11, an e-commerce phenomenon in China, is the biggest shopping festival on the planet, with more than 290,000 brands from over 90 countries and regions across 7,000 product categories. However, Singles’ Day is just one of many shopping festivals held in China throughout the year…
Luxury in China and 11.11
Gemma Williams Editorial Director of the Jing Daily in conversation with David Roth, WPP discussing Luxury in China and 11 11. Launched in 2009, Jing Daily is the leading digital publication on luxury consumer trends in China.
Quickfire Editorial Podcasts on Key Aspects of 11.11
The Significance of Live Streaming
When it comes to selling products in live streaming sessions the Chinese lead the world. David Roth examines and discusses how the Chinese use the medium so effectively.
The Importance of Loyalty
David Roth talks about Alibaba’s loyalty plans like the 25 million strong 88VIP club whose members enjoy 5% discounts on hundreds of brands as well as many other advantages. Global brands on Alibaba like Nike, L’Oreal, Estée Lauder and Marriott Bonvoy are generating massive revenues from their own loyalty clubs.
What’s new in 11.11 2022
New consumer trends like the huge increase in spending on camping & glamping gear, cycling accessories and pet care; digital advances that help the consumer further enjoy their shopping experiences and an even greener 11.11. David Roth tells all.
For the duration of the 2021 festival from 1 November to 11 November, we broadcasted live from the WPP BAV Alibaba Command Center Studios. Be sure to catch up on the thought-provoking, informative and fun sessions.
Contextual 11.11 Insights
Understanding China Documentary Film Series
