#26

Portugal

The 10 factors that determine a country’s brand

Why is Portugal seen as the 26th best country in the world in 2026?

People surveyed for Best Countries were asked how closely they associated 73 attributes with a range of countries. These attributes were then grouped into 10 categories that were used to calculate the Best Countries ranking.

The weighting of each category in the final index is determined by the strength of its correlation to per capita GDP and forecast GDP for 2030.

Portugal's top and bottom attributes

Each factor is made up by combining a selection of 73 attributes that track how people perceive each country. These are Portugal's top and bottom ones.

#2

Pleasant climate

#5

Adaptable

#6

Culturally accessible

#77

Different

#68

Strong military

#65

Cheap manufacturing costs

The percepions of Portugal have changed over time

Portugal has not always been seen as the #26 best country in the world. Explore how the perceptions of Portugal have changed over time.

Download the paper

Dive deep into global perceptions and what we learn from them.

How we rank countries

Collectively, the 85 countries in the 2026 ranking account for around 93 percent of global Gross Domestic Product and represent around 78 percent of the world’s population.

Explore other countries in Europe