#61
Latvia
The 10 factors that determine a country’s brand
Why is Latvia seen as the 61st best country in the world in 2026?
People surveyed for Best Countries were asked how closely they associated 73 attributes with a range of countries. These attributes were then grouped into 10 categories that were used to calculate the Best Countries ranking.
The weighting of each category in the final index is determined by the strength of its correlation to per capita GDP and forecast GDP for 2030.
Latvia's top and bottom attributes
Each factor is made up by combining a selection of 73 attributes that track how people perceive each country. These are Latvia's top and bottom ones.
#25
Income equality
#27
Cares about human rights
#27
Not Bureaucratic
#85
Politically influential
#84
A leader
#84
Favorable tax environment
The percepions of Latvia have changed over time
Latvia has not always been seen as the #61 best country in the world. Explore how the perceptions of Latvia have changed over time.
