#16
Finland
The 10 factors that determine a country’s brand
Why is Finland seen as the 16th best country in the world in 2026?
People surveyed for Best Countries were asked how closely they associated 73 attributes with a range of countries. These attributes were then grouped into 10 categories that were used to calculate the Best Countries ranking.
The weighting of each category in the final index is determined by the strength of its correlation to per capita GDP and forecast GDP for 2030.
Finland's top and bottom attributes
Each factor is made up by combining a selection of 73 attributes that track how people perceive each country. These are Finland's top and bottom ones.
#1
Cares about animal rights
#1
Racial equity
#1
Transparent government practices
#75
Has great food
#74
Cheap manufacturing costs
#71
Affordable
The percepions of Finland have changed over time
Finland has not always been seen as the #16 best country in the world. Explore how the perceptions of Finland have changed over time.
How do people in Finland see the world?
If we were to only ask people in Finland how they see the world the Best Countries ranking would be different. This is how they see it.
