#13

Netherlands

The 10 factors that determine a country’s brand

Why is Netherlands seen as the 13rd best country in the world in 2024?

People surveyed for Best Countries were asked how closely they associated 73 attributes with a range of countries. These attributes were then grouped into 10 categories that were used to calculate the Best Countries ranking.

The weighting of each category in the final index is determined by the strength of its correlation to per capita GDP and forecast GDP for 2027.

Netherlands' top and bottom attributes

Each factor is made up by combining a selection of 73 attributes that track how people perceive each country. These are Netherlands' top and bottom ones.

#2

Gender equality

#2

Progressive

#3

Religious freedom

#86

Religious

#83

Different

#77

Unapproachable

The percepions of Netherlands have changed over time

Netherlands has not always been seen as the #13 best country in the world. Explore how the perceptions of Netherlands have changed over time.

Download the paper

Dive deep into global perceptions and what we learn from them.

How we rank countries

Collectively, the 89 countries in the 2024 ranking account for around 95 percent of global Gross Domestic Product and represent around 80 percent of the world’s population.

Explore other countries in Europe