The 10 factors that determine a country’s brand
Why is Lithuania seen as the 63rd best country in the world in 2024?
People surveyed for Best Countries were asked how closely they associated 73 attributes with a range of countries. These attributes were then grouped into 10 categories that were used to calculate the Best Countries ranking.
The weighting of each category in the final index is determined by the strength of its correlation to per capita GDP and forecast GDP for 2027.
Lithuania's top and bottom attributes
Each factor is made up by combining a selection of 73 attributes that track how people perceive each country. These are Lithuania's top and bottom ones.
#24
Not Bureaucratic
#27
Committed to social justice
#29
Cares about human rights
#89
Culturally significant in terms of entertainment
#89
Has an influential culture
#89
Many cultural attractions
The percepions of Lithuania have changed over time
Lithuania has not always been seen as the #63 best country in the world. Explore how the perceptions of Lithuania have changed over time.