#7
Germany
The largest country in the European Union and among the top five biggest economies by GDP in the world, Germany is a trading powerhouse and one of the biggest exporters in the world.
While services make up the lion’s share of the economy, Germany is probably best known for its exports of high-quality engineering products, especially cars. Since the fall of the Berlin Wall and reunification in 1990, the country has grown both in economic and political significance. Today, Germany is a highly affluent, politically stable, parliamentary democracy.
Germany took second place in Best Countries in 2022 and consistently places in the top 10. It is a strong performer on a range of key Best Countries metrics, seen as one of the top five most powerful countries in the world, is perceived as being agile, and is seen as the most entrepreneurial place on Earth.
Germany is widely perceived as being economically stable and influential, and having well-developed digital infrastructure. Respondents believe that Germany is highly progressive, and has a good jobs market and a skilled workforce.
The 10 factors that determine a country’s brand
Why is Germany seen as the 7th best country in the world in 2024?
People surveyed for Best Countries were asked how closely they associated 73 attributes with a range of countries. These attributes were then grouped into 10 categories that were used to calculate the Best Countries ranking.
The weighting of each category in the final index is determined by the strength of its correlation to per capita GDP and forecast GDP for 2027.
Germany's top and bottom attributes
Each factor is made up by combining a selection of 73 attributes that track how people perceive each country. These are Germany's top and bottom ones.
#1
A good job market
#1
Politically stable
#1
Skilled labor force
#85
Cheap manufacturing costs
#84
Religious
#80
Different
The percepions of Germany have changed over time
Germany has not always been seen as the #7 best country in the world. Explore how the perceptions of Germany have changed over time.
How do people in Germany see the world?
If we were to only ask people in Germany how they see the world the Best Countries ranking would be different. This is how they see it.
