#10
Denmark
Denmark is a new entrant into the Best Countries top 10 in 2024; a country of just under 6 million people that is punching well above its weight thanks to strong perceptions around Denmark being a progressive, stable place that offers a good quality of life. The country has one of the highest tax to GDP ratios in the world, and in return offers its citizens mostly free medical care and heavily subsidised childcare. The economy is powered by banking, transport, tourism, chemicals, pharmaceuticals and green energy.
In Best Countries, Denmark leads the world for Quality of Life and Social Purpose. It is also seen as being Open for Business and fostering a strong entrepreneurial spirit. It is perceived as being among the best in the world for being family-friendly, fun, offering racial equality, and for having an educated population. Education, including at university level, is free in Denmark.
The 10 factors that determine a country’s brand
Why is Denmark seen as the 10th best country in the world in 2024?
People surveyed for Best Countries were asked how closely they associated 73 attributes with a range of countries. These attributes were then grouped into 10 categories that were used to calculate the Best Countries ranking.
The weighting of each category in the final index is determined by the strength of its correlation to per capita GDP and forecast GDP for 2027.
Denmark's top and bottom attributes
Each factor is made up by combining a selection of 73 attributes that track how people perceive each country. These are Denmark's top and bottom ones.
#1
Cares about human rights
#1
Income equality
#1
Racial equity
#82
Different
#82
Religious
#81
Unapproachable
The percepions of Denmark have changed over time
Denmark has not always been seen as the #10 best country in the world. Explore how the perceptions of Denmark have changed over time.
How do people in Denmark see the world?
If we were to only ask people in Denmark how they see the world the Best Countries ranking would be different. This is how they see it.
