Live from the world retail congress
Listen to a conversation live from the World Retail Congress in Barcelona about the new Most Influential Retail Brands report launched.
The World’s Most Influential Retail Brands
Influence matters, particularly to retail brands, because, in times like this, exerting Influence through emotional connections is the antidote to the alternative: price-cutting. Learn why it pays to be Influential – and to be Influential in as many ways as possible.
Insights from BAV@WPP
The History of Retail in 100 Objects Experience
Visit the 100 objects on display – from the Abacus to Alexa. Drop into the World Retail Congress Hall of Fame, the Intel Innovation room and listen to in-depth interviews with industry leading Hall of Famers.
Download and enjoy our extraordinary virtual experience app onto your smartphone (iOS and Android), Mac or PC.
BAV IS THE LARGEST, MOST COMPREHENSIVE BRAND ANALYTICS PLATFORM IN THE WORLD
1993
The first BAV study
52
Markets around the globe
16,000,000,000
Data points
63,000
Brands studied globally
2,500,000
People interviewed worldwide
1,000+
Categories