World retail Congress 2023

Understanding the importance of branding in Retail

The tectonic plates of the world are changing almost daily. Now, more than ever, businesses and brands need to understand themselves, their competitors, and global market forces to remain strong and continue growing. That’s where BAV can help.

Live from the world retail congress

Listen to a conversation live from the World Retail Congress in Barcelona about the new Most Influential Retail Brands report launched.

The World’s Most Influential Retail Brands

Influence matters, particularly to retail brands, because, in times like this, exerting Influence through emotional connections is the antidote to the alternative: price-cutting. Learn why it pays to be Influential – and to be Influential in as many ways as possible.

Insights from BAV@WPP

The History of Retail in 100 Objects Experience

Visit the 100 objects on display – from the Abacus to Alexa. Drop into the World Retail Congress Hall of Fame, the Intel Innovation room and listen to in-depth interviews with industry leading Hall of Famers.

Download and enjoy our extraordinary virtual experience app onto your smartphone (iOS and Android), Mac or PC.

BAV IS THE LARGEST, MOST COMPREHENSIVE BRAND ANALYTICS PLATFORM IN THE WORLD

1993

The first BAV study

52

Markets around the globe

16,000,000,000

Data points

63,000

Brands studied globally

2,500,000

People interviewed worldwide

1,000+

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