Global analysis of results of the world’s biggest shopping events, from 11.11 (Singles Day) to Black Friday and beyond.

Following the blockbuster retail sales events of the year discover if the registers are ringing again this year, or if shoppers are suffering economic & festival fatigue. Join David Roth and his expert guests for this live, fast paced, hours broadcast. 

Together we unpacked the latest global insights on Prime Day, 11.11 and the Black Friday to Cyber Monday weekend.

  • Unlock the secrets of the Amazon strategy and get the inside scoop on this year’s Prime Day, Black Friday & Cyber Monday extravaganza with Helmut Rieder, Amazon Practice Lead EMEA & CEO of VML Luxembourg. 
  • Gain a global view on how this year’s shopping festivals delivered for brands across markets, as well as the key trends behind this year’s big shifts with Claire Dean, Head of Strategy, Worldwide at EssenceMediacom 
  • Discover cutting-edge innovations from China and gain invaluable insights to navigate the evolving landscape and the rapidly changing Chinese luxury consumer with Zarina Kanji, Managing Director UK & Europe, WPIC and Jing Zhang, former editor of Jing Daily.
  • Gain powerful insights from holiday shopping web traffic and uncover what it reveals about this year’s consumer behaviour, with Chelsea Pincus, Director of Global Strategic Agencies, Similarweb – the world’s most authoritative provider of online traffic data.
  • Understand the core dimension of what represents value to consumers from WPP BAV, The WPP Brand Equity Study, with Berrak AtikDirector, Insights & Strategy WPP BAV
  • Hear from Ian McGarrigle, Chairman of the World Retail Congress,on what this year’s festivals means for the future of retail

Highlights from last year’s holiday season

11.11 Special Report 2023

RETAIL Insights

The History of Retail in 100 Objects Experience

Visit the 100 objects on display – from the Abacus to Alexa. Drop into the World Retail Congress Hall of Fame, the Intel Innovation room and listen to in-depth interviews with industry leading Hall of Famers.

Download and enjoy our extraordinary virtual experience app onto your smartphone (iOS and Android), Mac or PC.

BAV IS THE LARGEST, MOST COMPREHENSIVE BRAND ANALYTICS PLATFORM IN THE WORLD

1993

The first BAV study

52

Markets around the globe

16,000,000,000

Data points

63,000

Brands studied globally

2,500,000

People interviewed worldwide

1,000+

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