Behind the Scenes of our Graphic Novel
The BAV Graphic Novel series creates data-driven, compelling brand stories that are mined directly from our vast BAV data bank...
October 25, 2023
Holiday Wrap 2023
Global analysis of results of the world’s biggest shopping events, from 11.11 (Singles Day) to Black Friday and beyond....
August 14, 2023
Launching the Python SDK for the BAV API
Our driving strategy at BAV@WPP is to make BAV more useful to more WPP colleagues, on more occasions. This...
August 3, 2023
Edward M. Lebar
The worldwide BrandAsset Valuator community is saddened to hear of the death of Edward M. Lebar. Those of us...
July 14, 2023
Global Analysis on Amazon Prime Day 2023
Global analysis on Amazon Prime Day 2023, and implications for the holiday shopping season and beyond. Launched in the...
April 26, 2023
WPP’s BAV announces The Most Influential Retailers
WPP’s BAV in collaboration with the World Retail Congress today launches ‘The BAV Most Influential Retailers – 2023’ at...
March 30, 2023
Tracking brand sentiment using BAV Brand Reputation AI
Today I have the pleasure of launching yet another innovation from WPP BAV. It’s part of our WPP BAV...
February 23, 2023
Introducing BAV·ISION
A picture is worth a thousand words, which is why we’re keeping this very short and sweet. Introducing a...
January 18, 2022
Introducing the BAV Graphic Novel
Issue 1 of the BAV Graphic Novel is now available to create for any brand and in any country....
January 16, 2022
Announcing A Powerful New Role for Physical Retail – the Store as a Medium
The next retail revolution spins on a central point: stores will be powerful tools for communication. We call it...
November 29, 2021
Join us for our regional BAV Surgeries on Wednesday 1st December
The ways that BAV can help you better understand brands, brands in culture, consumers and the global marketplace are...
