When senior retail leaders from around the world gather in one place, the result is always a dynamic exchange of ideas, experience, and future-focused thinking. The World Retail Congress 2025 was held in London – and WPP BAV is proud to once again be at the heart of the conversation.

If you weren’t in the room – or even if you were – our post-congress debrief can’t be missed. Killer Lessons from WRC 2025 is a fast-paced, insight-packed webinar that distils the key take-aways from this year’s World Retail Congress.

Hosted by David Roth, CEO of The Store WPP & Chairman of BAV, alongside Ian McGarrigle, Chair and Founder World Retail Congress, this exclusive session brings you the most important themes and strategic insights from the Congress and fresh perspectives from global retail leaders.

Discover what’s next in retail – and what matters most.

World Retail Congress 2025

Watch David Roth in retail conversation with special guests as they discuss their insights and key takeaways from the World Retail Congress 2025, and ideas on the ever-fascinating and ever-changing world of retail around the globe.

World Retail Congress Archive

The History of Retail in 100 Objects Experience

Visit the 100 objects on display – from the Abacus to Alexa. Drop into the World Retail Congress Hall of Fame, the Intel Innovation room and listen to in-depth interviews with industry leading Hall of Famers.

Download and enjoy our extraordinary virtual experience app onto your smartphone (iOS and Android), Mac or PC.

BAV IS THE LARGEST, MOST COMPREHENSIVE BRAND ANALYTICS PLATFORM IN THE WORLD

1993

The first BAV study

52

Markets around the globe

16,000,000,000

Data points

63,000

Brands studied globally

2,500,000

People interviewed worldwide

1,000+

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