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WPP colleagues can log in to access The Academy, The Fount and additional tools and insights from WPP BAV.

World retail congress 2024

Watch interviews from the World Retail Congress 2024 on the ever-fascinating and ever-changing world of retail around the globe.

rebranding cancer

As with consumer brands, the ‘brand’ of condition or event influences us. When the condition is cancer, there is a perception gap to address.

Solving the great digital dilemma

Discover how combining brand building and performance marketing is the new superpower.


Discover where a brand sits in its competitive set and, more broadly, in culture – and where its opportunities lie.

as a Brand, What type of leader are you?

Learn how BAV@WPP can help you define and articulate your unique value proposition as a Leader.

Most Influential Retail Brands 2024

Learn why it pays to be Influential – and to be Influential in as many ways as possible.

the Graphic Novel

BAV’s series of Graphic novels are delightfully illustrated, rich in charm and colour and custom-written to the brand of your choice.

WPP BAV’s Super CX

Customer Experience (CX) is where brands delight or disappoint the customer – and then fly or fail as a result.

Best Countries 2023/4

The annual WPP BAV Best Countries Study measures the global perceptions of countries and how those perceptions drive GDP growth, trade, travel and foreign investment.

Prime opportunities

Global analysis on Amazon Prime Day 2023, and implications for the holiday shopping season and beyond.

History of retail in 100 Objects

Download our virtual experience. Visit the World Retail Congress Hall of Fame, the Intel Innovation room & hear from industry leaders.

Consumer Packaged Goods

Being fully informed on the ever-changing world of Food and Beverage is critical for anyone associated with the sector.

10 Killer lessons

From the World Retail Congress 2023.


The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK.

The store as a medium

Reinventing real-world retail, tapping the $100 billing in-store media opportunity.


Re-evaluating value in extraordinary times.

Insights from BAV

Inspiration, insights and thought leadership from BAV.