Disruption!
It’s worldwide and impossible to avoid, with politics to weather reports fraught with uncertainty
That’s why we created this WPP BAV thought leadership report as a Disruption Playbook, to make sense of the multiple forces battering the brand landscape and deliver the analysis, insight, and actions that enable brands to navigate intense challenges, thrive, and grow.
The challenges are compounded by the tariff threat and the perilous pace of change.
WEBINAR
Navigating Brand Disruption in 2025
Unpacking the key findings from the report and implications for brands with our expert panel, the key contributors to the report. Discover key disruption trends reshaping the global brand landscape, how consumer expectations are evolving worldwide, proven strategies for building resilient, future-ready brands & actionable insights from real-world case studies.
Watch for practical strategies to help brands stay differentiated, relevant, and resilient in the face of constant change.
From Data to Insight: Global Expertise Meets AI Power for Revolutionary Brand Intelligence
Among our initiatives for this playbook, we drafted a questionnaire, polled thousands of people, and, with the AI and human brains working in urgent collaboration, had fresh insights into attitudes about disruption, spending, and brand choice—overnight!
We leveraged the expertise our own BAV data scientists and brand engineers with the power of the wider WPP BAV community. That includes our WPP company brand experts in WPP agencies across all parts of the world. They have 24-hour access to the best-in-class BAV brand analytics platform that transforms data into razor sharp insights using cutting edge AI analytic tools, all available within WPP Open—the world’s most powerful AI-driven operating system for marketing transformation
68%
of Americans believe that the world is in a period of disruption
71%
of Americans believe the US is in a period of disruptions
