Whether you know it or not, getting the balance right between performance marketing and brand building will be critical this holiday season. And we’re going to show you how.
The webinar is backed by insights from the Solving The Great Digital Dilemma report, based on the first partnership of its kind, uniting the databases of BAV and Similarweb, then applying BAV analysis.
Solving the Great Digital Dilemma
The role of a retailer’s brand in consumers’ online behavior varies considerably depending on what someone is shopping for. Buying furniture or jewelry is quite a different experience to buying personal care items, clothing or sports equipment.