#11
United States
The 10 factors that determine a country’s brand
Why is United States seen as the 11st best country in the world in 2026?
People surveyed for Best Countries were asked how closely they associated 73 attributes with a range of countries. These attributes were then grouped into 10 categories that were used to calculate the Best Countries ranking.
The weighting of each category in the final index is determined by the strength of its correlation to per capita GDP and forecast GDP for 2030.
United States' top and bottom attributes
Each factor is made up by combining a selection of 73 attributes that track how people perceive each country. These are United States' top and bottom ones.
#1
Connected to the rest of the world
#1
Economically influential
#1
Has strong consumer brands
#78
Not Bureaucratic
#77
Affordable
#70
Different
The percepions of United States have changed over time
United States has not always been seen as the #11 best country in the world. Explore how the perceptions of United States have changed over time.
How do people in United States see the world?
If we were to only ask people in United States how they see the world the Best Countries ranking would be different. This is how they see it.
