#3
United States
The United States of America has been the world’s dominant economic and military power for the past century, and the popularity of its music, movies and TV exports mean its culture is widely consumed and understood.
The US consistently ranks highest in the world on the Best Countries Power metric – thanks to perceptions around the strength of its military and its economic and political influence. The US is also, once again, the leading performer on the Agility metric, being seen as highly adaptable, responsive and modern, though it has slipped behind Germany this year on Entrepreneurship.
The US is perceived in Best Countries to be a good place to raise capital and to be economically influential, as well as being a trend-setting country that is home to strong brands. A sense that it is a relatively expensive place for manufacturing drag down the US’s performance on the Open for Business measure, on which the country achieves a mid-table ranking.
The 10 factors that determine a country’s brand
Why is United States seen as the 3rd best country in the world in 2024?
People surveyed for Best Countries were asked how closely they associated 73 attributes with a range of countries. These attributes were then grouped into 10 categories that were used to calculate the Best Countries ranking.
The weighting of each category in the final index is determined by the strength of its correlation to per capita GDP and forecast GDP for 2027.
United States' top and bottom attributes
Each factor is made up by combining a selection of 73 attributes that track how people perceive each country. These are United States' top and bottom ones.
#1
A leader
#1
Connected to the rest of the world
#1
Dynamic
#82
Cheap manufacturing costs
#73
Different
#69
Religious
The percepions of United States have changed over time
United States has not always been seen as the #3 best country in the world. Explore how the perceptions of United States have changed over time.
How do people in United States see the world?
If we were to only ask people in United States how they see the world the Best Countries ranking would be different. This is how they see it.
