WPP BAV’s Italy Audience Origin Launch. Audience Origin is GroupM’s proprietary study that enables the segmentation of consumers based on more specific psycho graphic details such as hobbies, media consumption patterns, and consumer touchpoints.
Audience Origin is GroupM’s proprietary study that enables the segmentation of consumers based on more specific psycho graphic details such as hobbies, media consumption patterns, and consumer touchpoints. The BAV and Audience Origin link enables you to create unique, rich audiences for media targeting and strategic analysis. Audiences that can include both in-depth demographic and […]
