The National Retail Federation Conference’s Big Show is the world’s largest retail event. With over 40,000 attendees and 1,000 exhibitors from over 100 countries – The Big Show is a microcosm of everything that is happening in retail around the world.
Held in New York in January, NRF 2025 was no exception. Experts shared future-focused insights on customer experience, technology, and strategy, and demonstrated cutting-edge retail tech.
Watch David Roth (WPP) and Christian Appel (Workshop / Smollan)’s exclusive conversation sharing reflective thoughts on NRF 2025, and discover the biggest trends shaping global retail.
From the power of storytelling and immersive store experiences, to AI-driven personalization and community-led brand loyalty, this webinar features real-world insights from brands alongside discussions across main themes affecting retail globally.
Warch now for your chance to hear firsthand what’s next — and how to get ahead.
The World’s Most Influential Retail Brands
Learn why it pays to be Influential – and to be Influential in as many ways as possible.
Best Countries 2024/25
The annual WPP BAV Best Countries Study measures global perceptions of countries that drive GDP growth, trade, travel and foreign investment and directly affect brands born of specific countries.
The History of Retail in 100 Objects Experience
Visit the 100 objects on display – from the Abacus to Alexa. Drop into the World Retail Congress Hall of Fame, the Intel Innovation room and listen to in-depth interviews with industry leading Hall of Famers.
Download and enjoy our extraordinary virtual experience app onto your smartphone (iOS and Android), Mac or PC.
BAV IS THE LARGEST, MOST COMPREHENSIVE BRAND ANALYTICS PLATFORM IN THE WORLD
1993
The first BAV study
52
Markets around the globe
16,000,000,000
Data points
63,000
Brands studied globally
2,500,000
People interviewed worldwide
1,000+
Categories
