Discover the essence of Diwali. Delve into the fundamental values that unite all the religions and cultures that celebrate it – the triumph of Goodness Over Darkness, the spirit of Community & Generosity, and the promise of New Beginnings.
Discover how brands have authentically connected with values that craft culturally aligned messages that deeply resonate with their audiences during this significant season.
Watch WPP BAV’s Diwali Celebration Webinar
Discover more Insights from BAV@WPP
BAV IS THE LARGEST, MOST COMPREHENSIVE BRAND ANALYTICS PLATFORM IN THE WORLD
1993
The first BAV study
52
Markets around the globe
16,000,000,000
Data points
63,000
Brands studied globally
2,500,000
People interviewed worldwide
1,000+
Categories