WPP BAV @ NRF: Artificial intelligence and humans: Five ways AI will make retail more personal, not less

David Roth, CEO of The Store – WPP, & Chairman, BAV, will explore the transformative impact of AI on branding and share how WPP integrates AI into its strategies to drive brand success. He will discuss the importance of investing in brand-building during times of technological disruption and offer a forward-looking perspective on how AI is reshaping marketing practices.