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WPP BAV Ethnic Diversity Launch: is there diversity even in the perceptions of such brands?
March 30, 2022
Do different minority ethnic groups see and rate brands differently or the same?
i.e. is there diversity even in the perceptions of such brands?
Do some sectors “perform” better for some minority ethnic groups over others? Are there different category dynamics? And if so…what and why?
I.e. are leading food brands, finance brands etc. equally relevant or regarded by each racial group?
Do certain imagery attributes resonate with some minority ethnic groups over others?
