WPP BAV Best Countries Launch Webinar 2023/2024 for Europe & NA colleagues. The annual Best Countries ranking measures global perceptions of countries against a series of characteristics.

The annual Best Countries ranking measures global perceptions of countries against a series of characteristics – impressions that have the potential to drive trade, travel and investment, and directly affect brands. It was developed by WPP BAV, and The Wharton School of the University of Pennsylvania, with U.S. News & World Report