The Charge of the Challenger Brands – Choose your session – Register here: BAV@WPP (wppbav.com)

Brands come in many stages of evolution. Unfocused brands, Momentum brands, Power brands, Dying brands. And  Disruptor, or what we call Challenger brands.

They’re the ones that give us a jolt, stop us in our tracks, encourage us to change our habits. They have enormous influence on culture and the power to change the way people work, play, live and think.

They tend to be controversial, rebellious, even anarchic. And they make our lives a little more colorful.

In this 45 minute webinar, we’ll be showing the many ways challenger brands have disrupted their categories. We look forward to you joining us for what promises to be a lively, fun, stimulating and informative experience.

• Session 1: April 18, 1400 CST / 1600 AEST / 1300 WIT (30 min)
• Session 2: April 18, 1630 CET / 1530 BST / 1030 EDT (30 min)

Register below to join this event, part of our series celebrating 30 years of BAV.  BAV@WPP (wppbav.com)