BAV@WPP Masterclass, Budapest. In addition to Academy modules and the “How do I do that…” series, join BAV experts as they walk you through an in-depth 2 day BAV Masterclass

Global analysis on Amazon Prime Day 2024, and implications for the holiday shopping season and beyond.

Launched in the US in 2015, Amazon Prime Day has spread globally to become one of the major events on the annual shopping calendar. But has Prime Day had its day, or in a tight economic environment, will it rise to new sales heights this year?

In a crisp 45-minute webinar, we provide expert analysis from around the planet on Prime Day 2024 and identify the implications and opportunities for brands now and in the future – both in other shopping days leading to the holiday season, and in planning for Prime Day 2025. We will share fresh BAV retail insights, and learn how Amazon has earned its place in the BAV Most Influential Global Retail Brands 2024.