BAV@WPP Parliamentary Reception. Launch of the Best Countries Study 2023/24 in partnership with US News and Wharton Business School

As we reveal the 2023/2024 Best Countries results, see how our analysis uncovers the dimensions and values that are critical in driving a country’s GDP growth today.
Join us for a unique opportunity to engage with parliamentarians, business leaders and colleagues for what promises to be an entertaining, informative and memorable occasion. During the evening you will be able to experience our WPP BAV Best Countries Metaverse, visit individual nations, take meta journeys through their data, dive deep into Best Countries insights and learn how Nations are seen as Brands