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The Fount – Turbo Pitch: Launch of a new Turbo Pitch module in The Fount
May 9, 2022
Our additions include:
An increase in the number of brands from 3 to 10 that you can compare in the BAV Brand Insights Report.
A fully functional API with user documentation and keys so our WPP companies can integrate programmatically BAV data directly into their own tools by themselves. We have a few API’s up and running at GroupM and one starting soon with Ogilvy in China.
The ability to download any data, any brand, any year, any measures and audiences in excel format. Incidentally this has already generated astronomical productivity gains within the BAV team in not having to do this by request, by hand for WPP companies.
