Brand Partnerships Webinar with David Roth, John Keaveney WPP Advisor, VMLY&R Global Managing Director, Analytics and Insights, and Janet Levine, Global Head of Invention, Mindshare

Brands are like us. They have their own personalities, attributes and images. And, like us, what might look like a great partnership on paper just doesn’t click. And what seems like an unlikely pairing results in sparks flying, ignition and commercial take-off.

The key to success is all about ‘brand fit’ and there are many levels of analysis to assess before arriving at the optimum choice of a brand pairing.

In this snappy 30 minute webinar, join me in conversation with John Keaveney, WPP Advisor, VMLY&R Global Managing Director, Analytics and Insights, and Janet Levine, Global Head of Invention, Mindshare as we explore how BAV’s new Partner Explorer assists you in finding the ideal brand partners. We’ll also demonstrate how to evaluate the potential benefits and risks of a partnership using BAV’s comprehensive suite of partnership tools.