Best Countries Event @ HOC: Understand how nations need to stand for something differentiating

Join us for hors d’oeuvres and cocktails and hear real insights into cultural and consumer shifts within countries from WPP experts, and understand how destination marketing is being tackled as the world looks towards the future.

Understand how:
Nations need to stand for something differentiating

Art, culture, people, gastronomy, geography and business all contribute to a Nations Brand

How a Nations brand needs managing to prevent stereotypical association to dominate