BAV@WPP’s Creative Capital webinar. Creative Capital is the new and original way of analysing and demonstrating the commercial value of creativity to brands

“PEOPLE ARE 41% MORE LIKELY TO PROACTIVELY CONSIDER, ENGAGE, AND CONNECT WITH A BRAND THAT DELIVERS ITS MESSAGE AND EXPERIENCE

IN A CREATIVE WAY. *

Yet another statistic to add to the growing bank of evidence that a brand’s perceived creativity has a massive impact on its influence and sales.

But, you ask, just how do you measure brand creativity?

To understand and learn more, please join a short BAV webinar on October 26th as we discuss our new tool “THE CREATIVE CAPITAL INDEX.”

Developed exclusively by BAV@ WPP, CREATIVE CAPITAL is the new and original way of analysing and demonstrating the commercial value of creativity to brands.

The CREATIVE CAPITAL INDEX is based on BAV’s vast bank of consumer data and proprietary methodology and the program delivers a suite of tools for you to explore with existing clients and also promises to be a key asset in any new business conversation or pitch.