WPP BAV USA Insights webinar on June 26th

Since its inception, BAV has measured 63,000+ different brands across hundreds of different categories on 75 unique brand and equity measures in 52 countries around the world, unraveling their deep-rooted connections with customers and culture.

BAV is the largest brand equity study in the world and offers valuable insights into brand success stories, overcoming challenges, adapting to disruptions, and embracing innovation. This webinar presents an exceptional opportunity for you and your clients to learn and draw relevant inspiration from these invaluable insights.

During this 60 minute webinar, we will take you on a journey through three decades of brand competitions, highlighting examples of the emotion’s brands evoke in the minds of consumers and how these sentiments drive purchase decision-making.

We will explore some of the most fascinating insights gathered from 30 years of global BAV data.

Please email Sarah Cousins at [email protected] with any questions.