BAV Unleashed – WPP Campus 3 World Trade Center

What’s in it for you?

INSIGHTS THAT WIN PITCHES
The kind of brand intelligence that makes clients lean in.

TOOLS THAT SAVE HOURS
Analysis that used to take days, delivered in minutes.

ANSWERS YOUR CLIENTS ARE
ALREADY ASKING FOR
Cultural signals. Brand health. Competitive intelligence.
All in one place.
Whether you’re in strategy, media planning, buying, new
business, client leadership—or simply curious about how
AI is transforming the way we work—there’s something
here for you.
What we’re launching:

BAV AI & MCP SERVER TECHNOLOGY
Ask BAV anything. Get answers instantly,
live in WPP Open.

THE BAV CULTURAL
REFLEX SYSTEM
33 years of brand intelligence—15
billion data points—meets real-time
social signals from 9.5 billion users, in
partnership with Sightly. The world’s first
application of MCP server technology
combining brand psychology with
live cultural data. Where brands meet
culture—in real time.

BAV & AO FUSE
A first for the industry. WPP’s proprietary BAV brand data
fused with WPP Media’s Audience Origin behavioural
data—true brand-meets-behaviour audience targeting.
Better media outcomes. Stronger ROI. Exclusively for
WPP clients.
And there’s more. But don’t take my word for it—come
and see for yourself.
The day is designed
around you.
I know how busy you are, so we’ve structured everything
in modules. Dip in when it suits you.
This is for you. This is to help your clients grow. This
changes what you can do and I’d love to see you there.
Warm regards,

David Roth