#40
South Africa
The 10 factors that determine a country’s brand
Why is South Africa seen as the 40th best country in the world in 2024?
People surveyed for Best Countries were asked how closely they associated 73 attributes with a range of countries. These attributes were then grouped into 10 categories that were used to calculate the Best Countries ranking.
The weighting of each category in the final index is determined by the strength of its correlation to per capita GDP and forecast GDP for 2027.
South Africa's top and bottom attributes
Each factor is made up by combining a selection of 73 attributes that track how people perceive each country. These are South Africa's top and bottom ones.
#4
Athletically talented
#15
Many geographic attractions
#15
Pleasant climate
#85
Transparent government practices
#83
Safe
#82
Health-conscious
The percepions of South Africa have changed over time
South Africa has not always been seen as the #40 best country in the world. Explore how the perceptions of South Africa have changed over time.
How do people in South Africa see the world?
If we were to only ask people in South Africa how they see the world the Best Countries ranking would be different. This is how they see it.
