#5
Australia
Australia is seen as being a progressive and dynamic country, as well as being extremely family-friendly, all of which helps account for the country placing in the top 10 on the Best Countries measure of Quality of Life.
Australia is perceived as being particularly concerned about environmental issues and animal rights, ranking among the leading countries for Social Purpose, as well as offering a sense of adventure.
Australians have a comparatively high standard of living, and also a long life expectancy. The country’s economy is dominated by services along with commodity exports.
A country that traditionally had strong links to the UK, Australia has been strongly influenced in recent decades, demographically and culturally, by immigration from many countries, but especially from Asia. It’s seen as one of the friendliest countries in the world, and has consistently strong pulling power as a tourist destination and as a place people would like to live.
The 10 factors that determine a country’s brand
Why is Australia seen as the 5th best country in the world in 2024?
People surveyed for Best Countries were asked how closely they associated 73 attributes with a range of countries. These attributes were then grouped into 10 categories that were used to calculate the Best Countries ranking.
The weighting of each category in the final index is determined by the strength of its correlation to per capita GDP and forecast GDP for 2027.
Australia's top and bottom attributes
Each factor is made up by combining a selection of 73 attributes that track how people perceive each country. These are Australia's top and bottom ones.
#1
Adaptable
#1
Cares about animal rights
#2
Not Corrupt
#89
Religious
#86
Cheap manufacturing costs
#80
Unapproachable
The percepions of Australia have changed over time
Australia has not always been seen as the #5 best country in the world. Explore how the perceptions of Australia have changed over time.
How do people in Australia see the world?
If we were to only ask people in Australia how they see the world the Best Countries ranking would be different. This is how they see it.
