#82
Iran
The 10 factors that determine a country’s brand
Why is Iran seen as the 82nd best country in the world in 2024?
People surveyed for Best Countries were asked how closely they associated 73 attributes with a range of countries. These attributes were then grouped into 10 categories that were used to calculate the Best Countries ranking.
The weighting of each category in the final index is determined by the strength of its correlation to per capita GDP and forecast GDP for 2027.
Iran's top and bottom attributes
Each factor is made up by combining a selection of 73 attributes that track how people perceive each country. These are Iran's top and bottom ones.
#1
Unapproachable
#3
Religious
#6
Strong military
#89
Family-friendly
#89
Fashionable
#89
Friendly
The percepions of Iran have changed over time
Iran has not always been seen as the #82 best country in the world. Explore how the perceptions of Iran have changed over time.
